Five Ways To Bring Life To Your Email Marketing
Email Marketing - An Essential Form Of Communication for your business
Let’s face it - You need a vibrant and powerful way to connect with your audience. The reason email marketing is so impactful is because it allows you to communicate with consumers that are already interested in your product and services at a time that is convenient for them, directly from their inbox.
So where do you start with that?
What platform are you using?
Let’s Start With 5 Easy Ways To Get You Headed In The Right Direction
Incorporate What You Are Already Doing With Your Social Media
Have you recently seen an uptick on a particular photo? (Sometimes referred to as a “Hero Post”) Perhaps it’s a sale you’re running, a new product you carry, or pertaining to an event you have planned. Take advantage of that! If you are already creating relevant content for your users, reuse it in your eblasts.
Make Your Emails Personable AND Relevant
There is really no reason your emails should ever be spam. Utilize proper list segmentation to ensure that you are able to incorporate your customer’s name into the message. Be personable. Email is a way to build relationships, and if you have chosen your content wisely, it will never be “spam.”
Incorporate At Least One Action Step
Simply put, make sure you are encouraging your customers to take action in a way you find preferable and realistically manageable. Want them to call? MAKE THE PHONE NUMBER PROMINENT! Want them to visit your website? CREATE LINKS TO YOUR WEBSITE.
Consider Mobile Capability When Drafting Your Message
It’s no secret that most of us are checking email on our mobile devices, tablets, and laptops based on where we are at in our day. When drafting your e mail consider your message on all platforms. What does the content look like on an android device compared to an Iphone? Also consider different web browsers (think Chrome, Safari, Mozilla.) Trust me when I say it’s embarrassing to send something out that doesn’t look polished.
MEASURE
Lastly, an email campaign is somewhat meaningless unless you are measuring your results. How many people opened the correspondence? How many people visited your site, read a blog post, called your store, or purchased something in your online store? Perhaps your first eblasts won’t be a home run, but by measuring your results you will be able to improve moving forward, directing more traffic to your business.
Sound like a lot? It can be, especially if you’re already busy with other aspects of growing your brand. We can help! Shoot us a message and let us know what you’re trying to accomplish. Sometimes looking at a good example can help, and we are always happy to share previous projects that will be relevant to your success.
Whether it’s Mail Chimp, Constant Contact, or one of the many other bulk email marketing solutions out there, we can help. From best practices to obtaining email contacts, list management, and appropriate list segmentation, we can curate properly timed newsletters, eblasts, promotional materials, and event notifications that will represent your branding and speak to your audience in a manner that allows them to easily take action.